Rebuilding closer trade ties with the EU is one of the smartest economic opportunities the Gatwick Diamond region can take. It’s not about politics — it’s about practical benefits for local businesses, workers and communities. With EU relations back on the agenda nationally, the timing couldn’t be better for firms across the South East to take full advantage.
Trade with the EU matters more than ever — and it’s official
The Chancellor, Rachel Reeves, made it plain in a recent interview with the BBC: “Our trading relationship with Europe is arguably even more important” than with the US. And that’s not just opinion — it’s backed up by cold, hard numbers. The EU remains the UK’s largest trading partner, making it a vital market for exporters and importers alike.
Despite headline-grabbing efforts to build ties with the US — including the possibility of cutting car tariffs from 10% to 2.5% — Reeves underlined the reality. After meetings with senior officials in Washington, she also met with finance ministers from France, Germany, Spain, Poland, Sweden and Finland to reaffirm the UK’s commitment to rebuilding trade with Europe.
In short: this is a priority. And the Gatwick Diamond region, with its location, infrastructure and economic muscle, is perfectly placed to lead the charge.
Use location and logistics to grab the advantage
Gatwick Airport is more than just a gateway to holidays — it’s a core asset for business. With direct links to major EU cities, companies across Crawley, Horsham, Mid Sussex and Mole Valley can access European customers and suppliers quicker than many rivals elsewhere in the UK.
Fast logistics mean faster turnaround, cheaper transport, and more flexibility — all key factors when dealing with partners across borders. And for service-based businesses, easy travel for meetings and events helps seal deals and maintain strong relationships.
Local businesses are already seeing the benefits
Plenty of firms across the region didn’t wait for Westminster to make the case. From food producers shipping to Germany, to advanced manufacturers supplying EU clients, many Gatwick Diamond companies have kept their EU ties alive and profitable.
Support from the Invest Gatwick Diamond initiative has played a big part. Whether it’s navigating paperwork, making new contacts, or securing funding for trade fairs, practical help is making a difference on the ground.
And there’s more growth to come. A planned UK-EU summit in May aims to “reset” the relationship — something local business leaders should watch closely. The Chancellor has committed to working “flat out” to remove barriers and boost British jobs. That includes looking at tariff cuts, regulatory alignment, and smoother customs procedures.
Don’t get distracted by the US deal debate
Yes, the UK is also pursuing a trade deal with the US. Reeves said this week she wants “free and fair” trade and closer ties in tech. And the Conservative opposition, through shadow business secretary Andrew Griffith, argue a US deal should come first.
But as the Chancellor pointed out, this isn’t an either/or. It’s not a zero-sum game. As Sir Keir Starmer said earlier: choosing between the EU and the US is a false choice. Businesses can — and should — benefit from both.
In the meantime, the EU market is ready and accessible. And with Europe just a short flight from Gatwick, the region’s location gives it an edge that most UK areas simply don’t have.
Start building stronger EU trade ties now
If you’re a business in the Gatwick Diamond, now is the time to take action:
- Use the airport to your advantage: Gatwick’s European links make travel and shipping faster and cheaper.
- Work with trade experts: Invest Gatwick Diamond and local authorities can help you cut through the paperwork.
- Build relationships: Attend EU trade fairs, set up virtual meetings, and reach out to former partners.
- Watch for policy changes: The upcoming summit and trade talks could bring real changes — be ready to move quickly.
- Diversify your markets: Even if you’re eyeing the US, building up your EU connections gives you flexibility and resilience.
Final thought
Reeves isn’t wrong: Europe is where the volume of UK trade lies — and it’s where the biggest opportunities are right now. The Gatwick Diamond region is in pole position to take full advantage. Local businesses don’t need to wait for permission from Westminster. The tools are here, the partners are waiting, and the benefits are real.