Plant-based brands are dominating the food sector and crowdfunding campaigns as the vegan and vegetarian population continues to grow and expand in the UK, a new report has revealed. According to the latest annual report by crowdfunding company Seedrs, there is a 24% rise in successful campaigns in the vegan category in 2022, with plant-based businesses raising £105.1m in total, a year-on-year increase of 14%. Despite surging inflation and the cost-of-living crisis, food and drink start-ups have been continuing to attract investor interest on the platform.
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